Alexandre Poulain

Published in Digital GEMs

·Pinned

What is Mix Marketing Modeling and how can it help brands?

With the development of the internet and new technologies, advertisers’ interest in digital marketing, and the variety of possible communication channels and formats, continue to grow, as evidenced by the SRI 2021 report, which shows ever-increasing investments in online advertising. However, traditional media are still of great interest, whether it…

Marketing

4 min read

Published in Digital GEMs

·Jun 24

How to approach the challenges of an omnichannel strategy using data?

From cross-channel, to multi-channel, to omnichannel, retailers’ strategy and offer in the last years have changed a lot with the development of digital. Today, omnichannel is becoming a priority for almost all retailers. So what are the challenges of an omnichannel strategy and the key to its success? The challenges of omnichannel customer experience Digital and…

Marketing

4 min read

How to approach the challenges of an omnichannel strategy using data?

Published in Digital GEMs

·Mar 29

Digital Local Advertising: Retail’s Next Challenge

As marketers in 2022, we all know the necessity for brands to advertise online activating marketing campaigns through Google Ads, Facebook, Amazon, or other platforms. And while this necessity doesn’t stop growing (based on annual SRI reports in France, and the ever-growing digital media investments), another necessity for brands to…

Marketing

5 min read

Digital Local Advertising: Retailer’s Next Challenge